Interpret Visegrad - Development of skills in heritage interpretation within the V4 countries  

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About the project

Millions of euros are invested in exhibitions, digital applications, guided tours and other presentation tools in Europe. Few existing evaluation studies that emerged in the V4 recently show that the real outputs of projects and the impact on visitors fail to achieve their full potentials. One of the reasons behind is that projects do not put emphasis on the content development due to lack of know-how in heritage interpretation, especially in interpretive planning. Personal, digital and audiovisual guided programs are the most important means of touristic experience. The number of offers grows dynamically everywhere (e.g. thematic tours, city/nature walks, etc.) but they rarely engage visitors to reflect and contribute to the protection of the natural and cultural heritage which as resources are high priority in current European sustainability strategies and which are also objects of the most significant challenges worldwide (climate change, migration, Covid pandemic, etc.). Only a handful of V4 people have studied heritage interpretation methods in Western Europe and further short courses have taken place in the Visegrad countries, but the number of trained and skillful people are still few, thus their capacities and presence in the above mentioned development projects are limited.The professional standards in Europe are represented by the Association for Heritage Interpretation (UK) and Interpret Europe. The problem is that training courses organized by these world-leading institutions are hardly accessible to participants from the V4 countries due to their high price.

The aim of the project is to offer current cutting-edge courses in heritage interpretation to participants in the Visegrad countries and beyond. The methods and tools provided in these trainings based on the standards of Interpret Europe, can offer a fresh approach on how to engage the audience in a meaningful and memorable way by putting topics in a wider context, offering a bigger picture of conservation and sustainability. This approach can help a paradigm shift of tourism practices as well, where the importance of quality and meaningful experiences grow, impacting lives locally and internationally. Based on the experience of the previous successful project in 2018/2019 (Project ID:21820133), the consortium agreed that the Interpret Europe Certified Interpretive Guide (CIG) and the Interpretive Planning (CIP) courses would be best suited for the current situation in the partner countries.

Partners from CZ and P can provide the necessary knowledge transfer to partners in SK and H in interpretive guiding. The idea of the project is to train qualified lecturers and transfer the course to national languages in Sk and H, run pilot trainings, make final version of the course and make it available to professionals in the cultural and natural heritage field in respective countries for a fragment (about 25%) of the standard Western European price and thus contribute to the needed soft skill development.

Certified Interpretive Planning is a gap-filling training, a new addition to the available courses in every partnering country, it’s methodologies encourage considering the needs of the heritage, its managing body and the wider audience, thus resulting in a win-win situation for all participants that also supports sustainability. Whereas tourist programmes at cultural and natural heritage sites are available for visitors, heritage development projects rarely consider how to engage visitors in a substantial and long-lasting experience. The current Certified Interpretive Planning training will effectively bring results, as well, that can contribute to the further development of the training curriculum, hence to the broader international community of interpreters.

The project is supported by the Visegrad Fund.



Dates, locations of the courses and contact information will be specified during the project, at least 3 months ahead of a respctive event.


  Certified Interpretive Guiding Course
Brno, Czech Republic
For information about participation, contact your national partner organisation.

29 November -
2 December
  Training of Certified Interpretive Guiding Course Trainers
Krakow, Poland
For information about participation, contact your national partner organisation.

  Pilot Certified Interpretive Guiding course in Hungarian
Budapest, Hungary
For information about participation, contact your national partner organisation.

  Pilot Certified Interpretive Guiding course in Slovakian
Svatý Jur, Slovakia
For information about participation, contact your national partner organisation.

  Certified Interpretive Planning Course
Budapest, Hungary
For information about participation, contact your national partner organisation.



Taking part in the project is possible through the partners at national level.

  Czech Institute for Heritage Interpretation
The leading partner
Address: Grymov 26, Grymov, 75121, Czech Republic
Contact person: Michal Medek, director
Contact:, +420 604 863 167

  Kulturális Örökség Menedzserek Egyesülete
Address: Ilka utca 46. 1/3., Budapest, 1143, Hungary
Contact person: Bőczén Árpád, president
Contact:, +36 203 659 954

  Małopolski Instytut Kultury w Krakowie
Address: 28 lipca 1943 17 c, Kraków, 30-233, Poland
Contact person: Joanna Hajduk
Contact:, +48 124 221 884

  Národný Trust n.o.
Address: Hlboká cesta 9, Bratislava, 811 04 , Slovakia
Contact person: Michaela Kubíková
Contact:, +421 907 296 724



Association of Cultural Heritage Managers - KÖME
Address: Ilka u. 46. I/3., Budapest, 1143, Hungary
Reg. number: 01-02-0014957
Contact person: Arpad Boczen, president
Contact:, +36 20 365 9954